We might consider ourselves pretty savvy. We choose the “best” toothpaste, bottled water, or television set. We go to the movies we “want” to see, and listen to the music we like because it’s “good”. What we might not take into consideration is how popularity fits into our value judgments about everything, from people and…

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Dissonance and Behavior

How does dissonance effect behavior? In this episode Dr. Art Markman and Dr. Bob Duke use the example of climate change to  explore how we deal with dissonance in our lives and beliefs.

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How we develop beliefs and why it’s so hard for us to give them up in this edition of Two Guys on Your Head with Dr. Art Markman and Dr. Bob Duke.

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