How Does Psychological Distance Effect Us?

The idea of distance conjures up many images in our minds. We might be thinking of how wonderful it will be when we are retired and have time to spend with our loved ones, do some traveling, or play 18 holes of golf on a weekday. Or perhaps when we think of distance, we think of the wars in Iraq and Afghanistan and how far away the conflicts are from us.

For Art Markman and Robert Duke, how we process distance is particularly important, because it clues researchers in to how we think and make decisions as a result of distance.

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Rebecca McInroy